Mcdonald’s Tries Fancy Food With Celebrity Chefs In Nyc

Colorado cantaloupe farmers launched the association after the listeria epidemic to protect the reputation of Rocky Ford cantaloupes, sought-after for their distinct sweetness. The Jensens farmed 90 miles from the Rocky Ford area, but they used the Rocky Ford name. Hirakata’s group registered Rocky Ford as a trademark, hired a full-time food safety manager and built a central packing operation where melons are washed and rinsed. The group said it passed an unannounced FDA safety audit last month. “This was the business we’re in and we wanted to keep doing it, so for us, it was feasible,” Hirakata said. “I know there’s several smaller farmers in our association (that have) done it. The consumer confidence is there, so it’s working.” The Rocky Ford Growers Association sought advice from universities and from the state and federal agriculture departments and reviewed California’s cantaloupe safety rules to develop their standards. Hirakata, a fourth-generation farmer, said the intensified focus on safety has changed farming. At the end of the growing season, farmers used to say, “The freeze is coming. We’ve got to work hard and get done,” Hirakata said. “Now, it’s ‘We’ve got to look back at our operations and see where the risks are.'” “It’s not my grandpa’s farm. It’s not even my dad’s farm anymore,” he said.

Eric Jensen

McDonalds is the last place most people would look for celebrity chefs whipping up French demi-glace sauce served with gourmet gnocchi and slow-cooked beef. But in an attempt to change negative public perception of its ingredients, the fast-food giant is hosting a New York City dinner Thursday night featuring dishes decidedly more upscale than its assembly-line burgers and Dollar Menu deals. The company invited a phalanx of media and other opinion-makers to try out a multi-course meal prepared by professional chefs using standard McDonalds food. None of the dishes will reach McDonalds drive-thrus, at least not in the near future. But company spokespeople said the exercise will help engender new ways to think about the existing menu and highlight the chain’s ingredients. At the event, dietitian Jessica Foust, who manages McDonalds nutrition and culinary division, will craft mojitos made with the chains Mango Pineapple Smoothie base. Her beef and gnocchi dish will be made with McDonalds French fries, another smoothie base, carrots and meat normally used for burger patties. As McDonalds struggles to keep sales growing at the fast clip maintained during the recession, the chain is spicing up its menu with Habanero Ranch sauce and rice wine vinegar in its McWraps bolder flavors that werent as acceptable five to seven years ago, Foust said. You can find these ingredients in grocery stores and some of the most fine dining in the country, she said in a recent interview. Were helping people understand that its food thats all it is. James Tahhan, star of cooking shows on Telemundo and Utilisima, will create tortilla espanola with garlic and saffron aioli using the fast-food companys hash browns, eggs and onions. There will also be Kung Pao chicken made using Chicken McNuggets by Dale Talde, a contestant on Bravos Top Chef show. Aaron McCargo Jr., winner of the Next Food Network Star competition and host of the Big Daddys House show on the television network, will present barbecue chicken. The ingredients?