Rapids Go Pink On October 5 As Part Of Breast Cancer Awareness Month

ABC NEWS GOES PINK TO EMPOWER AMERICANS IN THE FIGHT AGAINST BREAST CANCER

MLS and its clubs will work to raise awareness and funds for breast cancer research and treatment during the month of October as part of the MLS WORKS initiative. League games will be played with a commemorative pink adidas Prime 2013 Official Match Ball accompanied by pink corner flags, pink goal nets and pink Soccer Kicks Cancer fieldboards. The Professional Referee Organization (PRO) match officials will join MLS players in wearing MLS WORKS pink ribbon patches on their jerseys in addition to pink adidas sweat bands, and pink shoe laces. The starting eleven players for both teams will don MLS WORKS pink ribbon t-shirts during the procession and national anthem while goalkeepers will receive pink uniforms and gloves for club selected breast cancer awareness games. Gatorade has donated pink sideline towels to support the campaign and coaching staffs have been provided with pink MLS WORKS knit scarves. MLS will also auction off game memorabilia, including autographed match balls and select player-worn t-shirts and jerseys, online at MLSsoccer.com/works beginning on October 14. A portion of the proceeds from national fundraising efforts will be donated to the National Breast Cancer Foundation in the United States and the Canadian Breast Cancer Foundation in Canada. The MLS WORKS national campaign kicks off on September 28 as Toronto FC host D.C. United at BMO Field (1:00 p.m. ET, MLS Live). Home and visiting teams alike will participate in the MLS WORKS activation during the below games while additional efforts by individual MLS clubs, including in-stadium auctions and recognition ceremonies for local survivors, will take place during club selected breast cancer awareness matches. Date

Breast Cancer Awareness Month: Is the message being misinterpreted through the pink bonanza?

madison.com 1 hour ago Enlarge Photo LANCASTER – Douglas M. Pink, loving husband, father, and grandfather; successful and respected business owner; aviation enthusiast; died on Tuesday, Sept. 24, 2013, after a five month battle with glioblastoma. He was 58. Doug, son of the late Stan and Carol Pink, grew up on a small dairy farm in Lancaster with his six brothers and sisters. After graduating from Lancaster High School in 1973, he went on to study and graduate with a bachelors degree in agricultural business from the University of Wisconsin-Platteville. Doug started his career in banking at Union Bank and Trust and later became president and owner of Charter Fuels, the largest family owned propane company in Wisconsin. In his 25+ year career in the propane industry he more than tripled the size of Charter Fuels, originally named Haskins Gas and Oil, from three branch offices concentrated in the southwest corner of Wisconsin to seven offices statewide reaching customers in Wisconsin, Minnesota, Iowa, Illinois, and the upper peninsula of Michigan. Doug loved spending time with his family, whether it was ski trips to Colorado, mountain biking in the Chequamegon Forest in Northern Wisconsin, watching movies, fly fishing in Montana, walking the grounds of the Oshkosh air show, spending long weekends in the family cabin in Waupaca, cheering on the Badgers at Camp Randall… These are memories his family will always cherish. Doug was always fascinated by aviation. When he was young he dreamt of being a Navy pilot coming in for approach on an aircraft carrier.

Most Americans know someone affected by breast cancer. And while most people know the facts when it comes to a healthy diet, wearing a bike helmet, and buckling up when riding in a car, many are still unaware of the things they can do to prevent breast cancer and catch it early if it develops. Working with a team of noted doctors and experts in the breast cancer arena, ABC News Goes Pink on October 1st to help engage, empower, and educate Americans on the facts about breast cancer prevention, detection, diagnosis, and treatment. ABC News will devote a full day of coverage on October 1st on Good Morning America, World News with Diane Sawyer, Nightline, ABCNEWS.com, ABC News Radio, ABC NewsNow and ABC NewsOne. Additionally, ABC owned and affiliate stations throughout the country will participate in the campaign with special local programming. The unprecedented campaign also features ABC News PINK PLEDGE, which is live on ABCNewsGoesPink.com, a site created especially for the initiative. ABC News Goes Pink is a wake-up call and a conversation starter to help American women make breast health a priority and spend as much time, energy and money taking care of their breasts as their beauty. It is also a call to alert American men who are at risk and may not know the facts. ABC News Goes Pink is a very important initiative across all of our programs and platforms. We hope to help our audience understand the risks, medical research and options for preventing, detecting and treating a serious disease that afflicts millions, said Ben Sherwood, ABC News president. The health care community has made clear that early detection of breast cancer makes a big difference. ABC News Goes Pink will help educate and empower millions of Americans to assess their individual risks and to take charge of their health along with their doctors. ABC News Goes Pink Campaign: Pink Pledge Viewers can join breast cancer survivors Robin Roberts, Sheryl Crow, and Christina Applegate and supporters Gloria Estefan, New York Giants quarterback Eli Manning and many others as they take the PINK PLEDGE on ABCNewsGoesPink.com: I pledge to – Learn the facts about breast cancer. – Understand myindividual risk based on family history. – Find out about the different tools of detection and what is right for me. – Talk to my doctor to learn about my breasts and what ongoing care may be best for me. – Know when I should get screened for breast cancer and follow through on these recommendations. – Starta conversation with the women and men in my life about our breast health. – Spend as much attention on my breast health as I do on my beauty treatments. ABC News Goes Pink Day Tuesday, October 1 ABC News will report on important topics such as: confusion about screening guidelines, the so-called breast cancer genes, tools of detection, potential new vaccines, and how underserved women are left behind, among many other reports throughout the day on Good Morning America, (7:00 9:00 am ET), World News with Diane Sawyer (6:30 7:00 pm ET), Nightline (12:35 1:00 am ET), ABCNews.com, ABC News Radio, ABC NewsNow, and ABC Affiliates throughout the country The day kicks off as GMA Goes Pink, dedicating a large portion of the show to breast cancer awareness. GMA Goes Pink will feature Angelina Jolies doctor, Dr. Kristi Funk, who will talk about her patients brave decision to have a preventive double mastectomy, and show how to map a family tree for breast cancer gene. There will also be a special Pink Deals and Steals with 15% of the proceeds going to breast cancer organizations, as well as special guest stars. From the set to the graphics to the anchors wardrobes, GMA will be a sea of pink to help raise awareness for breast cancer. Celebrities including Pink, Giuliana Rancic, John Legend, Valerie Harper, Cedric the Entertainer, Kelly Rowland, Cynthia Nixon, and others have all added their voices to ABC News Goes Pink. The results of a comprehensive new ABC News poll about Americans and breast cancer will also be released on the morning of October 1.

Pink, Douglas M.

Far too many websites spring into action at this time of year, offering pink products of variable quality and for which it is not always certain that the percentage quoted ever reaches the named charity. This is also the time of year when the anti-pink lobby raises its head. I have a certain sympathy for its opinion as I, too, am uncomfortable with pictures of exuberantly happy pink-clad ladies jumping for joy and drinking pink cocktails. Whilst there does seem to be a wealth of proof that a positive attitude is of enormous help when facing breast cancer indeed many consultants believe that those with just such an attitude do very much better this is a world away from some of the marketing ploys. Rachel Cheetham Moro, who was the author of the American website The Cancer Culture Chronicles, was deeply concerned that the messages communicated by the Pink campaign were being misinterpreted. In 2011 she wrote “Recently, whilst participating in online discussions about various aspects of breast cancer culture, I learned what some members of the public have become aware of, such that: breast cancer is “technically curable” or “completely survivable” no one wants to hear that breast cancer is scary to experience a breast cancer diagnosis is somehow “lucky” because it’s the “good” kind of cancer” we need to use humour, sexy slogans or cute pink imagery in order to “ease the pressure” of cancer” Rachel had stage IV metastatic breast cancer and died in 2012. One of her main arguments was that the pink banner does not address metastatic breast cancer. For those whose cancer has spread, the knowledge that a huge percentage of the money raised is being spent on early detection, education and awareness, does little to help their cause. In 2011 Rachel wrote “Do you know that, in the USA, metastatic breast cancer (which accounts for around 90 per cent of breast cancer mortality) receives less than 2 per cent of the monies directed to cancer research.” Earlier this year, Jude Callirgos (herself suffering from breast cancer and author of Breast Left Unsaid) wrote in the Huffington Post, that the American Charity, the Susan G. Komen Foundation who invented the idea of the pink ribbon in 1991 has angered its critics by “focusing more heavily on early detection and awareness programmes, at the expense of the “metastatic community”. By doing this, it “helped boost its brand and fill coffers but did little to further its stated mission of finding a cure.” She finished her point by saying “It also helped keep their marketing images pink, healthy and winning; as opposed to sick, pale and dying”. Are we in the UK falling into the same trap? How is the breast cancer message of pink October received in this country? Are we ignoring the most vulnerable people those with metastatic breast cancer?